Video Production

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Professional Video Production

Though many of us are accustomed to the barrage of media faced daily, the impact of video can still be tremendous on viewers.

We live in a multimedia world with video finding its way into every walk of life. Video screens can be seen on buses, in lobbies and waiting rooms, in department and grocery stores, in restaurants, on our mobile phones and tablets, and even while fueling up our car. They can’t be avoided!

Video has become a respected and essential tool for marketing and promoting companies and products. So how do you keep your message from getting cast aside?
Craft a simple message and present it in an engaging, original, and professional way to your viewers.

This raises the bar for the demand for quality.

Taking a crash course in video technology and hoping for the best is likely not a good idea. Although video recording and editing hardware and software are constantly developing and dropping in cost, a professionally-produced video is invaluable.

Choosing the right production house can drastically increase the chances that your video project will be responsive, visually stunning, and pay for itself many times over. But finding the right video production company for your business can be challenging for a small business owner.

Here are three consideration in choosing a professional videographer:

1. The large companies with multiple studios and sound stages, editing suites, and a sizable staff. These are the people Hollywood and television stations will call on when they are looking for local production. A considerable price tag will accompany their overhead. Often they are unable to service smaller businesses because of the smaller budgets. You want to work with a company that makes you a priority.

2. This next category is the part-time videographer, with a camera and a computer. Their ability to understand corporate, commercial, and broadcast needs are limited and could impact the quality of your production.

3. The best solution for your company is likely smaller, full-time production companies. The core of their clientele is small and medium businesses. They are compelled to keep the budgets as lean as possible while delivering the best possible quality. These production companies may have a small, single studio and editing suite, and rent a sound stage and hire contract crews when the project calls for it. This translates into lower production costs for you.

Consider the three little bears analogy. 1 is too hot, 2 is too cold, but 3? 3 is just right!